Brand Development Strategy & Planning Program for DK Vietnam-Japan Electric Vehicle Company (DK Bike)

On the morning of July 14, the Brand Development Strategy & Planning Program organized by ABE Academy took place at DK Vietnam-Japan Electric Vehicle Company (DK Bike) in Quan Ho, Hoang Dong, Lang Son. This event is part of E-Day, one of ABE Academy’s business consulting services.

Distinguished Attendees

The program was attended by:

• Ms. Bùi Thị Bích Đào – Director, DK Vietnam-Japan Electric Vehicle Company (DK Bike)
• Mr. Nguyễn Hoàng Phương – Chairman of IMCE Singapore and President of ABE Academy
• Mr. Nguyễn Hải Dương – Vice President of IMCE Singapore
• Other seasoned industry experts, along with the executive team and employees of DK Bike

Insights on Brand Development

During the event, Mr. Nguyễn Hoàng Phương emphasized that brand building and development must evolve in line with modern trends. He highlighted the importance of integrating real-life values into the brand’s identity and ensuring corporate social responsibility (CSR) remains a priority.

Having been in operation for nearly a decade, DK Bike has already achieved significant success in the electric vehicle market. However, continuous innovation in mindset and human resources will further strengthen its market position and pave the way for sustainable business growth.

Turning Challenges into Opportunities

With the guidance and support of leading brand development experts, as well as business expansion and retail distribution specialists from ABE Academy, DK Vietnam-Japan Electric Vehicle Company is well-positioned to transform challenges into opportunities and expand its market presence both domestically and internationally.