Brand Development Strategy & Planning for Viet Han Production & Trade Development JSC
On July 22, a team of experts from the Institute for Economic Development in Asia-Pacific (ABE Academy) conducted a working session at Viet Han Production & Trade Development JSC in Ba Vi, Hanoi. This session was part of ABE Academy’s consulting services, aimed at providing strategic direction and brand development planning for businesses.
ABE Academy Experts at the Consultation Session
The session was attended by:
- Mr. Nguyễn Bá Đoàn – Chairman of the Board, Viet Han Production & Trade Development JSC
- Ms. Vũ Thị Hoa – Co-founder, Viet Han
- Mr. Nguyễn Hoàng Phương – Chairman of IMCE Singapore and President of ABE Academy
- Mr. Nguyễn Hải Dương – Vice President of IMCE Singapore
- Along with other industry experts and specialists from ABE Academy
Viet Han’s Strategic Vision
With a core product line specializing in LED strips, cables, and technical wiring, Viet Han Production & Trade Development JSC is committed to delivering:
- Peace of mind in product selection
- Safety in usage
- A contribution to prosperity and better living standards
Future Growth & Global Expansion
With the strategic advisory and mentorship from ABE Academy’s experts, Viet Han is poised to establish a strong market presence, not only in Vietnam but also on the global stage. The company is taking decisive steps to expand into high-standard markets, including the United States, Canada, and Europe.
Best Wishes from ABE Academy
ABE Academy extends its best wishes to Viet Han’s leadership team, hoping that the company will grow into a leading enterprise with a sustainable development strategy, confidently stepping into global integration and international trade.