Consultation on Export Promotion Through Branding and Marketing for Kim Sen
On the morning of June 4, Intel Media & Consulting, together with experts from ABE Academy, officially launched the initiative “Consultation on Export Promotion Through Branding and Marketing” for Kim Sen Industrial JSC.
This consulting activity is part of the USAID Improving Private Sector Competitiveness (IPSC) Project, funded by the United States Agency for International Development (USAID) and overseen by the Ministry of Planning and Investment (MPI) of Vietnam. The IPSC Project aims to eliminate policy, market, and internal business barriers that hinder the growth of Vietnamese enterprises. It focuses on three key business groups: pioneering enterprises, growing businesses, and private enterprises.
Distinguished Attendees
The event was attended by:
- Mr. Nguyễn Xuân Thắng and Ms. Lô Ly – IPSC Project Managers
- Mr. Daniel Pham – Vice President of IMCE Singapore (the parent organization of Intel Media & ABE Academy)
- Mr. Nguyễn Chí Quý – CEO of Intel Media & Consulting
- Ms. Trần Lan – Representative of Kim Sen Industrial JSC, along with other key stakeholders.
Key Consulting Areas
During the project implementation, experts will work closely with Kim Sen Industrial JSC to conduct specialized consulting activities focusing on three key areas:
- Business Diagnosis and Strategic Marketing Recommendations – Analyzing the company’s current state and proposing tailored marketing activities.
- Marketing Asset Development and Rebranding – Building and restructuring essential marketing materials for the business.
- Enhancing Digital Presence for Domestic and International Markets – Developing an online branding platform to strengthen Kim Sen’s global reach.
As part of the project, Intel Media & Consulting and ABE Academy experts will take on the role of trainers, consultants, and advisors for the supported initiatives. With the participation of leading industry experts, the project aims to help Vietnamese businesses accelerate growth and position “Made by Vietnam” products on the global stage.